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When consumers need information from the internet, they go to search engines. According to market research firm ComScore’s latest press release, consumers used search engines more than 113 billion times in the month of July, 2009. That represents tremendous growth. In fact, nine of the top ten search engines saw growth for the month when compared to July of 2008. As important as search engines are in getting traffic to your website, they are becoming even more so.

The top search engine by traffic is still Google, by a wide margin. In July, ComScore says that Google commanded more than two-thirds of all internet searches. Optimizing your website for Google searches is going to give you the biggest bang for the buck, by far. That’s even more true when you consider that these figures are global numbers.

While some of Google’s traffic undoubtedly comes from overseas or areas where you may not be able to access customers even if they do find your website, some of the other search engines with the top ten are receiving nearly all of their hits from these areas. For example, the search engine receiving the third most searches during July was Baidu.com. If you’ve never heard of that site, you’re not alone in the United States. Baidu.com is a Chinese search engine returning most of its searches in the Chinese language. Similarly, the number eight search engine on the top ten list is a Russian site. When you pull these two out of the mix, Google’s market share goes even higher.

Although Microsoft’s presence in the search market grew 41% over last year’s numbers, Bing is still more hype than anything else. Microsoft search engines ranked fourth on the list, but had only a little more than 3 billion searches out of the total 113 billion. While 41% growth sounds impressive, consider that Google had more than 76 billion searches in the month of July representing 58% growth over the same month a year ago.

Of all the search engines that made the top ten list, only Yandex, the Russian site, had a higher growth rate than Google. Far from losing ground to Bing or any other search engine, that means that Google is still growing faster than any of its competitors even though it already has more than two-thirds of the market. You may have heard talk about Yahoo! joining forces with Microsoft to challenge Google. Even combined Yahoo! and Microsoft search engines amount to less than 15% of the traffic that Google saw in July of 2009.

When you are building and marketing your website, go where the customers are. Optimize for Google as best you can and then worry about the other search engines later. Spending your resources to get higher Google page rankings for your key business terms will get you a much higher return on investment than any other search engine, or indeed, than all the other search engines combined.

SEO differs with every sector, each website, and is affected by all pages. In addition, search engine marketing trends shift on a weekly basis; and the DOs in both on- and off-page optimization are for the most part backed by professional yet vague assumptions.

The faces of SEO range from opportunism to highly innovative, and there is no definite rules in what to do to reach one’s goal. SEO is not overly complicated, nor time consuming, nor so specialized that that the average inexperienced person or firm can effective learn inside a month… but one needs to be able to think for themselves and use common sense.

SEO Assur offers common sense advice and is a resource filled with the most powerful SEO wisdom on the planet!

SEO Assur doesn’t make unsubstantiated claims as to what are the best SEO practices, we provide the empirical evidence to support or refute common SEO beliefs.

The SEOAssur website currently provides daily contribution in the following topical areas:

• Javascript – Use Javascript links on all pages that are unsuitable for searchers e.g. policy pages, privacy, returns, etc.
• Keyword Research – 20% of Google’s daily searches have never been used before or haven’t been used in past 90 days.
• Link Anchors – Long link anchors which contain 2 or more keyword phrases are worthless. Use only 1 thought per link anchor.
• Local Search – Citations are to local search ranks, as links are to organic search ranks. ABSOLUTELY 100% PRICELESS!

In addition, SEO Assur provides independent referrals for operating search engine optimization firms and consultants within the United States arranged by state and city of origin.

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